Embracing Innovative Ideas with David Sasson Founder of overstockArt.com & ArtistBe.com

Today we have David Sasson who founded overstockArt.com and Artistbe.com. Since founding overstockArt.com in 2002, David has grown the company from its modest start to an international organization with offices located in two countries. They sell hand-painted reproductions of famous paintings and have sold millions of oil paintings from its inception.

Listen to the Full Interview Now

Here’s a glimpse of what you’ll learn:
[1:30] Jeremy introduces his guest, David Sasson.
[2:30] Why does David’s company create hand-painted reproductions?
[7:30] Surprising best selling paintings.
[9:30] What does David do to drive online marketing?
[12:00] David talks about why his email strategy works so well.
[14:00] What is David’s view of business growth?
[18:00] David talks about what it takes for a business to be more profitable.
[22:00] Why hiring the best people can make all the difference.
[24:00] David talks about leveraging innovation in his business.
[28:00] The differences between US and Israeli cultures.
[31:00] What was growing up in Israel like?
[37:30] David talks about the different offices and departments in his business.
[41:30] Challenging moments in business for David.
[47:00] David talks about losing over $40,000.
[50:30] Why it’s important to resist the urge to react quickly to bad situations in business.
[52:30] David shares some proud moments in business.

David Sasson to Speak at All Payment Expo

David Sasson, CEO of overstockArt.com took part in the All Payments Expo Event last week.

David spoke in the panel discussion of how to delight your eCommerce customer, a topic that he has entrenched in the culture of his own company, overstockArt.com who has received awards and accolades in its unique approach to customer satisfaction.

“At overstockArt.com we know that having a happy customer is the most important facet of our business. We differentiate ourselves from our competition by over-delivering and delighting customers everyday”, said Sasson.

Our CEO, David Sasson, at the All Payments Expo last week. He was on the panel, Delight Your Ecommerce Customer. Yes, he knows a thing or two about that!

Posted by overstockart.com on Tuesday, March 29, 2016

David developed a customer-focused program called “Wall Art Happiness” to ensure continuous improvement and the longevity of the customer-focused culture of the organization. David shared his vision and success at the All Payment Expo conference in New Orleans, sparked conversations among other retailers and entrepreneurs and hopefully, helped retailers get a better understanding how they can implement this same philosophy in their organizations.

Gearing Up For Success towards the Holiday Shopping Season 2015

David Sasson to Present at Ignite 2015

On September 16th 2015 300 eCommerce professionals met at Union Station in Downtown Dallas for the inaugural Ignite conference, a special event for eCommerce entrepreneurs.

The event was put together by Practical Ecommerce, an online publication for all things eCommerce. Speaking at the event in multiple sessions was our very own David Sasson. David participated in 3 sessions:

1. The Best Customer Service for Ecommerce Merchants
2. Crucial Steps for Record-breaking 2015 Holiday Sales
3. Great Ideas to Implement Now, from the Trenches

The following is a recording of David’s Presentation from Ignite – Crucial Steps for Record-breaking 2015 Holiday Sales:

David and I had a great time at Ignite. it was fabulous to network with all the other entrepreneurs in the conference and listen to great ideas and share impressions among eCommerce professionals across industries.

See you next year at Ignite 2016!

David Sasson to Speak at SCOPE: An E-Tail Distribution & Supply Chain Conference

overstockArt.com, the web’s leading producers of hand painted reproduction oil paintings, today announced its CEO and President David Sasson will speak at the 2015 SCOPE Summit: An e-Tail Group Conference in Baltimore, Maryland held April 26th-28th. Sasson joins an impressive list of the top minds in Supply Chain operations speaking at the event, he will be sharing the overstockArt.com success story along with leaders from companies including Gartner, SanDisk, Verizon, Sprint, Kraft Foods, Black & Decker and many more.

David Sasson to speak at SCOPE: An E-Tail Distribution & Supply Chain ConferenceDavid will be hosting an hour long presentation on the matter of ‘Supply Chain communications and its importance to eCommerce operations’, on Monday, April 27th at 4:00 p.m. ET. He will be sharing the success and strategy behind overstockArt.com’s successful supply-chain system, CommunicatorBase.com, which has given the retailer a huge advantage over its competition by allowing the retailer to forecast demand and communicate with multiple overseas suppliers with relative ease.

“I will be sharing the overstockArt.com story as a case study of how we improved our supply chain by using Lean and TOC practices. The presentation will talk about how we faced major challenges during 2013 and how we overcame them by isolating supply chain and inventory management as our constraint and implementing simple practices to improve our position.” Said David, “I will also be introducing our unique supply chain software explaining how it allowed us to implement the improvements needed in order to increase throughput, while we reduced inventory and increased availability of our art and frames.”

“SCOPE by the E-Tail Group is a highly respected Supply-chain industry event that is known for brining first-rate thought leaders, innovators and game changers in the retail and supply-chain space,” said David. “I am honored to have this opportunity to add our voice to this dialogue and hope that by sharing our story we will inspire and help other brands, small or large, to find new and unique ways to improve their purchasing efforts.”

To learn more about David’s speaking engagement at SCOPE, visit

ArtistBe.com Artist Community Launches Newly Redesigned, Responsive Mobile-Friendly Website

Artist Become (ArtistBe.com), the revolutionary online community for creating, selling and buying artworks online, today announced the completion of its fully responsive redesign. The redesign allows artists and art lovers to browser, view and buy art on any device including mobile phones.

ArtistBe.com to boast a new Mobile-friendly responsive design!ArtistBe.com is an online platform providing tools and resources to enable emerging and established artists to showcase and sell their artwork. The online community focuses solely on original art and its growing amount of artist members. ArtistBe.com was created by overstockArt.com, the go-to source on the web for purchasing art reproduction oil paintings.

Since the fully responsive site rolled out, sales made via smartphones on the ArtistBe.com website have increased 125% compared to the same period last year. Across all devices, conversion on the new sites is up 50% compared the same period last year.

“We’re committed to continually upgrading our technology so that our artists stay ahead of the curve and our customers enjoy a fun and engaging art shopping experience,” said VP of Marketing & Development Amitai Sasson. “Our goal is that site visitors will enjoy ArtistBe.com no matter which device they are on.”
“This redesign delivers best-in-class mobile e-commerce technology. As importantly, we consulted with ArtistBe.com’s customers and artists to find their paint points when using the system. As a result, the design of the site rivals any e-commerce website in any retail category.”

In addition to the sophisticated look and feel, the new ArtistBe.com website features significant functionality improvements, including:

  • Fully responsive design for optimal shopping on any device
  • Enhanced product presentation, including the ability to zoom into the art.
  • New HTML5 frame studio offering 45 different frame choices.
  • The ability for shoppers to share their favorite works of art using multiple Social Media options including Facebook, Pinterest, Houzz, Twitter and WhatsApp
  • Enhanced artist management tools
  • New currated categories to showcase great new art
  • Faster load times via improved algorithms and data structures.

“With this recent move to an optimized and responsive system, ArtistBe.com is set to accommodate the ever-expanding amount of member artists and art lovers that are taking part in this unique artist community,” stated David Sasson, overstockArt.com’s president and CEO.

ArtistBe.com provides a unique means for emerging artist to be discovered, and to assist established professionals in finding new clients without relying on agents. There is no cost to join and members can sell their art without commission fees. Artists receive royalties for every canvas reproduction sold.
Reproductions come in a variety of sizes; pricing of originals is dictated solely by the individual artists.

“Our commitment to art and the art world started with overstockArt.com,” said Sasson. “Now we want to branch out and give art lovers around the world a chance to find the next great artists of our generation. ArtistBe.com gives artists the ultimate platform to become recognized for their work and to make a living out of their creations.”

Art is not an easy thing to sell, let alone online, but ArtistBe.com will have the unique ability to leverage itself with its parent company, overstockArt.com. Sasson stated, “This relationship allows ArtistBe.com to introduce and promote its member artists to overstockArt.com’s network of thousands of art lovers, which will help them grow awareness and ultimately sales.”

ArtistBe.com’s founding members come from around the globe, with notable artists such as Justyna Kopania from Warsaw, Poland, Pol Ledent from Brussels, Belgium and Helena Wierzbicki from Buenos Aires, Argentina to name a few.