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March 13, 2013 Amitai Sasson

overstockArt.com Featured in Exclusive Interview with Entrepreneur Podcast Network: Business Excellence and Customer Engagement

David Sasson, President and CEO of overstockArt.com, to address digital marketing strategies and popularizing art for a mass audience.

overstockArt.com Featured in Exclusive Interview with Entrepreneur Podcast Network


overstockArt.com, a leading online distributor of high-quality wall art, announces its featured profile on the Entrepreneur Podcast Network. This exclusive interview between Eric Dye, Host and Executive Producer of the broadcast, and David Sasson, President and CEO of overstockArt.com, will be an in-depth conversation about e-commerce, business innovation and customer loyalty. The recorded broadcast will also provide listeners with extensive information about the background and success of overstockArt.com, complemented by Sasson’s interest in the union between technology and a more interactive – and exciting – shopping experience. Sasson has considerable expertise in this field, having been a speaker at the annual Mobile Marketing & Commerce Forum, alongside executives from companies such as Buy.com, Dell, Dunkin’ Donuts, Etsy, HSN, InterContinental Hotels Group, Orbitz, Macy’s, PayPal, Rue La La, Sears, ShopNBC.com, Taco Bell, Walgreens and Wine.com, among others. His insight, which also enjoys praise from the editors of Internet Retailer,…

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February 27, 2013 Amitai Sasson

overstockArt.com Reports 50% Top-Line Growth for 2012

Home Décor Retailer Announces Most Profitable Year in its History; 50% Top-Line Growth for the Full Year with 20% Growth for the Fourth Quarter.


overstockArt.com, one of the web’s leading producers of reproduction oil paintings, today announced financial results for the fourth quarter and year ended Dec. 31, 2012. Top-line growth rate for the month of October totaled 81 percent, making it the company’s best sales month. Total revenue growth for the entire fourth quarter was 20 percent year over year. In 2012, overstockArt.com achieved a total revenue growth of 50 percent, making 2012 the company’s most profitable year in history. Contributing to its fourth quarter financial success was overstockArt.com’s record-breaking December sales with year over year growth of 23 percent. Cyber Monday sales increased 43 percent and order placement increased 30 percent making it the ecommerce site’s largest retail day in history. According to data published by the Internet tracking firm ComScore, Inc., U.S. retail e-commerce spending for the full year 2012 increased 15 percent from 2011 – the strongest annual…

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February 23, 2013 Amitai Sasson

overstockArt.com Executives to Speak at the 2013 eTail West Conference

CEO and President David Sasson and VP of Development and Marketing Amitai Sasson Will Speak at the Session “Evolving the Customer Experience, Products and Retail Industry as a Whole Using Cutting-Edge, Transformative Mobile Apps” on Thursday, Feb. 28.

etail west 2013


overstockArt.com, one of the web’s leading producers of hand painted reproduction oil paintings, today announced its CEO and President David Sasson and Vice President of Development and Marketing Amitai Sasson will speak at the 2013 eTail West Conference in Palm Desert, Calif. held February 25 – 28. They join an impressive list of the top minds in retail speaking at the event, they will be sharing their success stories along with leaders from companies including Brighton, Cabela’s, Disney Stores, Facebook, FTD.com, Gap, Hallmark, Office Depot, Redbox, REI, Tommy Hilfiger, Twitter, United Airlines, Zappos.com and more. David and Amitai will participate in the keynote micro-session and group panel “Evolving the Customer Experience, Products and Retail Industry as a Whole Using Cutting-Edge, Transformative Mobile Apps” on Thursday, Feb. 28 at 12:45 p.m. PT. They will be sharing the success and strategy behind their overstockArt.com Oil Paintings app, which features an…

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November 25, 2012 David Sasson

My 2012 Black Friday Experience

What did Big Box Retailers do this year and has it paid off? What can we, as eCommerce merchants, learn and adapt to our preparation to the Holiday shopping rush.

My experience at Target on Black Friday. What can we, as eCommerce merchants, learn and adapt to our preparation to the Holiday shopping rush.


As online retailers we do not get to see our customers in action. So every year I visit a few stores on Black Friday to observe customer behavior on this crucial day. This year I chose to visit Target and since they opened at 9:00PM on Thanksgiving day it was easy for me to be there when the doors opened.

Leave a Comment Posted in eCommerce, eCommerce Ideas
November 21, 2012 David Sasson

Why is adding a new market or a new business model so hard?


In our business we run two or three business models which require many differences of approach and definitely bump into each other from time to time. When working on our plans for 2013 I was considering the different business models and it occurred to me that many companies have a very hard time introducing new models and perusing new opportunities. So in this short article I would like to set the foundation of how to establish a new business model and explore the inherent difficulties of operating multiple models. First, I believe that when introducing a new model or going after a new market, which in many cases requires change in our model, there are two major pitfalls that cause failure. The first is expectations. This is ‘the grass is always greener on the other side’ syndrome. Initially looking at the new opportunity we are blind, to a…

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About the Authors

This blog is written by two brothers: David and Amitai Sasson. Two people who have been a part of online commerce for over 10 years. As our conversations grew more and more enticing we decided to put our ideas and visions in writing...

David Sasson is the co-founder and president of overstockArt.com. He is responsible for all aspects of growingoverstockArt.com...

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Amitai Sasson is the vice president of marketing and technology of overstockArt.com. He is responsible for all aspects of growing...

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November 21, 2012 David Sasson

Five Tips to Prepare E-Retailers for the 2012 Holiday Season

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November 21, 2012 Amitai Sasson

David Sasson to Speak at the 2012 Internet Retailer Mobile Marketing & Commerce Forum

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November 21, 2012 David Sasson

The Fallacy of Conversion Optimization

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November 21, 2012 Amitai Sasson

overstockArt.com Reports 32% Top-Line Growth for the Full Year 2011

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November 21, 2012 David Sasson

The Money Machine

Posted in Business Strategy
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