Artist Community Launches Newly Redesigned, Responsive Mobile-Friendly Website

Artist Become (, the revolutionary online community for creating, selling and buying artworks online, today announced the completion of its fully responsive redesign. The redesign allows artists and art lovers to browser, view and buy art on any device including mobile phones. to boast a new Mobile-friendly responsive design! is an online platform providing tools and resources to enable emerging and established artists to showcase and sell their artwork. The online community focuses solely on original art and its growing amount of artist members. was created by, the go-to source on the web for purchasing art reproduction oil paintings.

Since the fully responsive site rolled out, sales made via smartphones on the website have increased 125% compared to the same period last year. Across all devices, conversion on the new sites is up 50% compared the same period last year.

“We’re committed to continually upgrading our technology so that our artists stay ahead of the curve and our customers enjoy a fun and engaging art shopping experience,” said VP of Marketing & Development Amitai Sasson. “Our goal is that site visitors will enjoy no matter which device they are on.”
“This redesign delivers best-in-class mobile e-commerce technology. As importantly, we consulted with’s customers and artists to find their paint points when using the system. As a result, the design of the site rivals any e-commerce website in any retail category.”

In addition to the sophisticated look and feel, the new website features significant functionality improvements, including:

  • Fully responsive design for optimal shopping on any device
  • Enhanced product presentation, including the ability to zoom into the art.
  • New HTML5 frame studio offering 45 different frame choices.
  • The ability for shoppers to share their favorite works of art using multiple Social Media options including Facebook, Pinterest, Houzz, Twitter and WhatsApp
  • Enhanced artist management tools
  • New currated categories to showcase great new art
  • Faster load times via improved algorithms and data structures.

“With this recent move to an optimized and responsive system, is set to accommodate the ever-expanding amount of member artists and art lovers that are taking part in this unique artist community,” stated David Sasson,’s president and CEO. provides a unique means for emerging artist to be discovered, and to assist established professionals in finding new clients without relying on agents. There is no cost to join and members can sell their art without commission fees. Artists receive royalties for every canvas reproduction sold.
Reproductions come in a variety of sizes; pricing of originals is dictated solely by the individual artists.

“Our commitment to art and the art world started with,” said Sasson. “Now we want to branch out and give art lovers around the world a chance to find the next great artists of our generation. gives artists the ultimate platform to become recognized for their work and to make a living out of their creations.”

Art is not an easy thing to sell, let alone online, but will have the unique ability to leverage itself with its parent company, Sasson stated, “This relationship allows to introduce and promote its member artists to’s network of thousands of art lovers, which will help them grow awareness and ultimately sales.”’s founding members come from around the globe, with notable artists such as Justyna Kopania from Warsaw, Poland, Pol Ledent from Brussels, Belgium and Helena Wierzbicki from Buenos Aires, Argentina to name a few.

My 2012 Black Friday Experience

My experience at Target on Black Friday. What can we, as eCommerce merchants, learn and adapt to our preparation to the Holiday shopping rush.As online retailers we do not get to see our customers in action. So every year I visit a few stores on Black Friday to observe customer behavior on this crucial day. This year I chose to visit Target and since they opened at 9:00PM on Thanksgiving day it was easy for me to be there when the doors opened.
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Eleven Tips to Prepare for the 2011 Holiday Season

Some of the tips here were first revealed in Retail Online Integration Magazine. Originally we came up with 11 tips and although we consolidated the tips to 10 in the Magazine we decided it would be nice to leave it as 11 tips on the Sasson Collection Blog As 11 Tips for the 2011 Holiday Shopping Season.

GET READY FOR THE HOLIDAYS!The holiday season is the best time of year for almost all retailers and e-commerce retailers specifically need to gear up in order to make sure they capitalize on the Season of Joy! In many cases retailers make the majority of their profits during these months and if a retailer is unprepared this may mean a sub-par season leading to a bad year that might bring on the demise of the company.
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