My 2012 Black Friday Experience

My experience at Target on Black Friday. What can we, as eCommerce merchants, learn and adapt to our preparation to the Holiday shopping rush.As online retailers we do not get to see our customers in action. So every year I visit a few stores on Black Friday to observe customer behavior on this crucial day. This year I chose to visit Target and since they opened at 9:00PM on Thanksgiving day it was easy for me to be there when the doors opened.
Continue reading “My 2012 Black Friday Experience”

Five Tips to Prepare E-Retailers for the 2012 Holiday Season

Five Tips to Prepare E-Retailers for the 2012 Holiday SeasonWith e-retail becoming an increasingly competitive field this is not the time to do business as usual. As you put together your strategic holiday business plan be sure to take complete advantage of the latest consumer behaviors and trends. Having an online presence that’s ready to handle both changing consumer habits and expectations is necessary not just to keep ahead of the competition, but to stay in business.

At we have successfully used consumer behavior and trend research to adapt our business to better meet our customer’s needs. This proactive approach has provided us with competitive advantages in the field and allowed us to continue to grow aggressively and profitably.
Continue reading “Five Tips to Prepare E-Retailers for the 2012 Holiday Season”

The Fallacy of Conversion Optimization

As e-commerce merchants, there is one key performance indicator that we hold dear to our hearts more than any other: the all allusive “conversion rate.” An increase of 20% in your conversion rate will have a direct affect on your bottom line, and there is no need to increase your marketing budget or overhead. By improving your conversion rate you are growing your business!

The Fallacy of Conversion OptimizationDue to this magical KPI, and its direct affect on our bottom line, we’ve all seen a tremendous surge in vendors offering online retailers a service called conversion optimization. The typical offer involves a few versions of a webpage and then conducting a test to see which one performs best. First an analytics code snippet is placed on to track conversions and traffic. Next, the vendor starts making modifications on certain areas of the website and performs multi-variant testing. The typical offer Finally, utilizing the analytics the vendor proves the improvement generated by the process.
Continue reading “The Fallacy of Conversion Optimization” Reports 32% Top-Line Growth for the Full Year 2011 Reports 32% Top-Line Growth for the Full Year with 43% Growth for the Fourth announced financial results for the fourth quarter and year ended Dec. 31, 2011: Top-line growth rate for the month of November totaled 30 percent, making it the company’s best sales month. In addition, total revenue growth for the entire fourth quarter was 43 percent year over year. Overall in 2011, achieved a total revenue growth of 32%.

Contributing to its fourth quarter financial success was’s record-breaking Thanksgiving holiday weekend sales. Revenue increased 74 percent, with order placements up by 38 percent, and the company’s single day sales record was broken on Black Friday.
Continue reading “ Reports 32% Top-Line Growth for the Full Year 2011”

Eleven Tips to Prepare for the 2011 Holiday Season

Some of the tips here were first revealed in Retail Online Integration Magazine. Originally we came up with 11 tips and although we consolidated the tips to 10 in the Magazine we decided it would be nice to leave it as 11 tips on the Sasson Collection Blog As 11 Tips for the 2011 Holiday Shopping Season.

GET READY FOR THE HOLIDAYS!The holiday season is the best time of year for almost all retailers and e-commerce retailers specifically need to gear up in order to make sure they capitalize on the Season of Joy! In many cases retailers make the majority of their profits during these months and if a retailer is unprepared this may mean a sub-par season leading to a bad year that might bring on the demise of the company.
Continue reading “Eleven Tips to Prepare for the 2011 Holiday Season”