overstockArt.com CEO to Speak at the 2015 IRCE Digital Design Conference

David to Speak at the 2015 IRCE Digital Design ConferenceoverstockArt.com’s CEO and President David Sasson will speak at the 2015 IRCE Focus: Digital Design Conference in Los Angeles, California held March 16th-18th. Sasson joins an impressive list of the top minds in retail speaking at the event, he will be sharing their success story along with leaders from companies including NewEgg, B&H Photos, Alex & Ani, Sur La Table, Burt’s Bees and more.

David will participate in the ‘Usability, Testing and Performance’ track presenting on the topic of designing eCommerce websites across multiple browsers under the session titled: ” IE, Firefox, Safari, Chrome: What’s a Designer to Do?” on Wednesday, March 18th at 10:30 a.m. PT. He will be sharing the success and strategy behind their recent re-platforming initiative, and how overstockArt.com focused their design on multiple browser environments based on analytical data they have gathered.

“IRCE is a highly respected industry event that is known for bringing first-rate thought leaders, innovators and game changers in the e-commerce and retail space,” said David. “I am honored to have this opportunity to add our voice to this dialogue and hope to help brands and retailers find new, unique ways to incorporate emerging technologies in their business plans.”

To learn more about David’s speaking engagement at IRCE, visit http://focus.irce.com/design/agenda.

overstockArt.com CEO to Speak at the 2014 eTail West Conference

overstockArt.com, one of the web’s leading producers of hand painted overstockArt.com CEO to Speak at the 2014 eTail West Conferencereproduction oil paintings, today announced its CEO and President David Sasson and Vice President of Development and Marketing Amitai Sasson will speak at the 2014 eTail West Conference in San Antonio, Texas held March 3rd-6th. They join an impressive list of the top minds in retail speaking at the event, they will be sharing their success stories along with leaders from companies including Talbots, American Eagle, Crate and Barrel, Build-A-Bear, Wayfair, OfficeMax, Build.com, Travelocity, Williams-Sonoma, The Gap and more.

David and Amitai will participate in the group panel “Increasing Lifetime Value through a Focus on Customer Engagement” on Wednesday, March 5th at 2:25 p.m. CT. They will be sharing the success and strategy behind their recent successful “Top 20” Marketing campaign, which drove residual income to the company this past holiday.

“eTail West is a highly respected industry event that is known for brining first-rate thought leaders, innovators and game changers in the e-commerce and retail space,” said David. “Amitai and I are honored to have this opportunity to add our voices to this dialogue and hope to help brands and retailers find new, unique ways to incorporate emerging technologies in their business plans.”

To learn more about David and Amitai’s speaking engagement at eTail West, visit http://www.wbresearch.com/etailusawest/daytwo.aspx.

overstockArt.com Ranked #47 in Internet Retailer’s 2014 Social Media 500 Guide

overstockArt.com Ranked #47 in Internet Retailer’s 2014 Social Media 500 GuideoverstockArt.com has been named among the top e-retailers in Internet Retailer’s prestigious Social Media 500 Guide. The online art gallery ranked #47 in the 2014 edition of the top retailers utilizing social media to drive traffic to their site.

overstockArt.com, is a perfect of example of smaller retailers who have pushed the envelop in creating a more robust social presence and are reaping the rewards of social traffic and more social sales in 2013.

The Top 500 Social Media Retailers are determined according to the percentage of social media traffic arriving at their online store – a key indicator to their effectiveness in this channel.

The company increased its social revenue this year by more than 30%. “Our ability to grow in the social space is attributed to our relentless focus to be a part of the conversation on Twitter, and make sure that we are sharing quality content on the various social media platforms we participate in,” said David Sasson, CEO of overstockArt.com.

Heading the social media efforts for overstockArt.com is none other then David Sasson’s wife, Stacy Sasson, who started the business from the couple’s basement in 2002.

“Stacy’s voice and tone on the various social media channels have become our company’s voice, and customers appreciate that. Her ability to engage our shoppers in social conversation have driven interactions and a viral affect that has helped us increase social traffic and brand awareness,” said Sasson.

This year, along with Facebook and Twitter. The company has added several platforms where they have considerable presence: Google+, which is the rising start as far as traffic generation, Pinterest, which does not drive as much traffic, but has the most qualified traffic converting best out of all social media outlets, Instagram, which is linked with Facebook, and the “new kid on the block”, Houzz.com, which is an up-and-coming social media platform for Home Decorators.

In addition to its main website, overstockArt.com, the company has also invested heavily in its sister website, ArtistBe.com (Artist Become), an innovative platform for contemporary artists to share and sell their art. “The growth of ArtistBe.com has been solely via social media interactions and artist’s word of mouth. We plan to continue this strategy in 2014, has it has proven to be very successful,” Said Sasson.

Announcing ‘Hand Painted Ecommerce’ – A New Column by David Sasson

David Sasson, CEO and Founder of overstockArt.com, has recently started writing his very own column on the popular online outlet, Practical Ecommerce. The column is called ‘Hand Painted Ecommerce’, titled appropriately after David’s own business product line, overstockArt.com’s unique hand painted art collection.

“The column is a collection of articles I will write each month about ideas in eCommerce and how we, at overstockArt.com, have put these ideas in place and learned from our experiences” said Sasson. “I am excited to start writing about my passion for Online Retail and I hope Practical Ecommerce readers will find the ideas and concepts beneficial.”

Announcing ‘Hand Painted eCommerce’ – A New Column by David Sasson on  Practical Ecommerce " title="Announcing ‘Hand Painted eCommerce’ – A New Column by David Sasson on  Practical EcommerceFor Sasson’s first article, he chose to focus on the coming Holiday Season. “This is the most important time of year for most Online Retailers, and so it is best to focus on the short-term gains of the holiday then anything else. Therefore, for my first column I choose to give retailers on the brink of holiday season a list of simple action items they can implement in their organizations. They don’t have to try them all, but these are ideas and methodologies that we, at overstockArt.com, have put to the test and have succeeded with in the past.”

Sasson covers in the article titled, Preparing for the holidays, a wide range of retail known pet peeves: Inventory Management, Fulfillment, Website Preparation, Marketing Initiatives, Company Culture and more. Sasson gives advice on each and offers ideas on how to mitigate Holiday driven crises that might rise due to the projected increase in demand.

Sasson says that for his next articles he will focus more on long-term strategies in addition to useful tools every online retail CEO should have in his arsenal.

overstockArt.com Partners with NakedWines.com to Give Away Wine

overstockArt.com, the online art gallery for hand painted art, has partnered with NakedWines.com, an online wine retailer, to create a special ‘Wine & Art’ holiday promotion granting each customer purchase on overstockArt.com a $50 NakedWines.com gift voucher timed perfectly for the coming holiday toasting.

overstockArt.com Partners with NakedWines.com to Give Away Wine! With thousands of hand painted oil paintings available, overstockArt.com customers can find something for everyone on their holiday list and use the NakedWines.com voucher as a gift to themselves. Starting November 2013, (while supplies last) this promotion is available on all overstockArt.com orders. In addition to receiving the NakedWines.com voucher, each overstockArt.com order ships for free in the continental US.

“overstockArt.com is thrilled to partner with NakedWines.com for this $50 wine voucher giveaway. We’re always eager to drive value to our customers and this is a great way to do so,” said David Sasson Founder & CEO of overstockArt.com. “Our art collection holds perfect gift ideas, so once our customers complete their holiday shopping, they can look forward to raising their glass and toasting with great art on their wall and a glass of wine in their hands.”

NakedWines.com, just introduced in the U.S. last year, is quickly gaining popularity. Originally launched in the UK five years ago, the company gets exclusive wines at wholesale prices for their customers by investing in independent winemakers.

Wine only available for delivery in certain states. See http://www.overstockart.com/special-wine-gift.html for complete promotion details.