Today overstockArt.com, the online art gallery of hand painted art, announced a new collaboration with Buzztala, a video software platform that allows customers to create and share video product reviews.
overstockArt.com is using Buzztala’s Show & Tell video contest plug-in, to help customers share how overstockArt.com’s framed art has transformed their spaces.
The contest requires customers to take a short 15 seconds video, directly from their mobile device, showing how a hand painted piece of overstockArt.com art has enhanced their décor.
“We are excited to launch overstockArt.com’s first ‘reviews’ video contest and think it will give our customers a fun and easy way to talk about our art and their experience with overstockArt.com,” said David Sasson, CEO, overstockArt.com.
“Social video is how consumers are communicating today and it can be a very compelling, effective and economical marketing tool,” said Jay DeDapper, chief executive officer, Buzztala. “By using our Show & Tell product, overstockArt.com is leveraging this trend to positively enhance the relationship between their brand and their customers.”
The contest will run for the entire month of October. All overstockArt.com previous customers are invited to take part and enter for a chance to win another masterpiece to beautify their home.
For the third consecutive year, overstockArt.com has been named among the top e-retailers in Internet Retailer’s prestigious Second 500 Guide. The online art gallery ranked 789 in the 2012 edition of the Second 500 Guide and 31 in the merchandising category for Housewares and Home Furnishings.
overstockArt.com, which gained over 200 spots from the previous year in Housewares and Home Furnishings category, is also part of the personalized wall art segment which was the second fastest growing niche on the list.
This announcement comes after another year of steady growth in which the company increased its web-only revenue by more than 30%. “Our phenomenal growth is directly attributable to the talent and commitment of our team, our dedication to providing exceptional customer service and high quality wall art and frames to our growing number of loyal customers,” said David Sasson, CEO of overstockArt.com.
Sasson continued, “It’s an honor being recognized for these achievements and being included alongside other exceptional up and coming online retailers in Internet Retailer’s Second 500 Guide for the third year in a row.”
This distinction adds to a growing list of accolades for the home décor retailer, including Inc.’s 2010, 2011 and 2012 Inc. 5000 lists, Internet Retailer’s 2012 Hot 100 list and 2012 Internet Retailer’s Top 400 Mobile Guide.
Internet Retailer’s Second 500 Guide ranks retail web sites in the U.S. and Canada from 501 to 1000 based on annual web sales. The 2013 Second 500 Guide ranks, profiles and analyzes the 500 fastest growing up and coming e-retailers based on annual 2012 web sales. The report includes company financial information, operational and performance data, and vendors in 15 key categories. For more information about the Second 500 Guide, visit http://www.internetretailer.com/second500.
David will be speaking today at the 2013 eTail Latin America Conference in Miami Beach, FL. held May 22-24. David joins an impressive list of the top minds in retail speaking at the event.
David will be sharing overstockArt.com’s successful customer focused strategy along with leaders from companies including Forrester Research, Bosh Siemens, Interbank, MasterCard and more.
David will be the keynote speaker on day two in the session titled “Customer Engagement: Strengthening the Relationship with your Customer” on Thursday, May 23 at 2:20 p.m. ET. David will be sharing the success and strategy behind overstockArt.com’s “Commitment to Wall Art Happiness” customer service program, and the companies innovative mobile strategy which features an augmented reality mobile app that allows customers to virtually decorate their walls with art from their gallery.
“eTail Latin America is the largest eCommerce related conference for the emerging Spanish speaking online market. eTail conferences are highly respected industry events that are known for bringing first-rate thought leaders, innovators and game changers in the e-commerce and retail space,” said David. “I am honored to have this opportunity to add our voice to this dialogue and hope to educate brands and other retailers how we at overstockArt.com have found a way to engage and excite our customers about our wall decor products.”
overstockArt.com, a leading online distributor of high-quality wall art, announces its featured profile on the Entrepreneur Podcast Network. This exclusive interview between Eric Dye, Host and Executive Producer of the broadcast, and David Sasson, President and CEO of overstockArt.com, will be an in-depth conversation about e-commerce, business innovation and customer loyalty. The recorded broadcast will also provide listeners with extensive information about the background and success of overstockArt.com, complemented by Sasson’s interest in the union between technology and a more interactive – and exciting – shopping experience.
Sasson has considerable expertise in this field, having been a speaker at the annual Mobile Marketing & Commerce Forum, alongside executives from companies such as Buy.com, Dell, Dunkin’ Donuts, Etsy, HSN, InterContinental Hotels Group, Orbitz, Macy’s, PayPal, Rue La La, Sears, ShopNBC.com, Taco Bell, Walgreens and Wine.com, among others. His insight, which also enjoys praise from the editors of Internet Retailer, includes ways to apply new technologies to engage consumers and fuel their passion for art.
“As a global brand that enhances the shopping experience and provides people with a diverse selection of decorative art, I welcome this opportunity to discuss issues at the forefront of commerce and customer loyalty. This broadcast with the Entrepreneur Podcast Network is a showcase of our credibility and international recognition as pure-play retailer that are facing the challenges of building a brand” said Sasson.
overstockArt.com, one of the web’s leading producers of reproduction oil paintings, today announced financial results for the fourth quarter and year ended Dec. 31, 2012.
Top-line growth rate for the month of October totaled 81 percent, making it the company’s best sales month.
Total revenue growth for the entire fourth quarter was 20 percent year over year.
In 2012, overstockArt.com achieved a total revenue growth of 50 percent, making 2012 the company’s most profitable year in history.
Contributing to its fourth quarter financial success was overstockArt.com’s record-breaking December sales with year over year growth of 23 percent. Cyber Monday sales increased 43 percent and order placement increased 30 percent making it the ecommerce site’s largest retail day in history.
According to data published by the Internet tracking firm ComScore, Inc., U.S. retail e-commerce spending for the full year 2012 increased 15 percent from 2011 – the strongest annual growth rate since before the recession. Q4 2012 sales grew 14 percent year-over-year. overstockArt.com’s Q4 increase of 20 percent and annual top-line growth rate of 50 percent are even more notable when comparing them to these industry statistics. These numbers show that not only did overstockArt.com do well above average, but actually more than doubled the industry standard for the year end total revenue increase.
“In 2012 we started seeing some of the growth potential we set in place back in 2011 with the move to a new facility and a series of investments in technology and personnel. Coming into 2011 we felt as if we were set up for growth, but we definitely feel privileged to achieve such a phenomenal burst in sales,” said David Sasson, CEO of overstockArt.com. “Our main accomplishment is that despite the growth, we have not relinquished our commitment to our customer’s wall art happiness and we have maintained a company culture keeping our customer satisfaction as our number one goal.”
In addition to the accomplishments mentioned above, overstockArt.com also achieved the following in 2012:
• Launched a freshly designed e-commerce website at www.overstockArt.com
• Enhanced and released updated version of its innovative overstockArt.com Oil Paintings application
• Optimized the overstockArt.com Oil Paintings application for iPad and Kindle Fire
• overstockArt.com was chosen as the first art vendor to be featured on Google Catalogs
• Signed 500 new artists to Artist Become. Substantially increased the selection of original pieces on display on the online art community with 6,500 new works uploaded in 2012
• Increased its home grown list of customers by 30 percent
• Expanded its social media reach, garnering more than 10,000 Facebook fans and more than 7,500 followers on Twitter
The company received numerous awards and recognitions across the industry in 2012, including:
• Ranked 828 on the 2012 Inc. 500|5000 list of fastest growing companies
• Ranked 820 in Internet Retailer’s 2012 Second 500 Guide and 234 in the merchandising category for housewares and home furnishings
Due to the increasing popularity of smartphones and tablet computers among consumers, overstockArt.com developed an innovative mobile strategy in 2012, allowing the company to maintain its competitive edge and meet customers’ needs. “We aimed to capture the growing tablet shopping audience by optimizing our app for use on iPad and Kindle and enhanced and updated our app for iPhone and Android users,” said Sasson. “In addition to maintaining our mobile app’s relevancy by optimizing it for different mobile platforms, we kept it updated with new products, enhancements and the addition of works of art by our online art community Artist Become.”
“We also sought out new ways to reach our customers on mobile with push notifications and unique promotions,” Sasson continued. “Our customer’s confidence in the quality of our art and satisfaction in shopping with us online and mobile is apparent with our incredible 45 percent returning customer rate.”
In 2013, overstockArt.com plans to continue its commitment to innovation by building on the current mobile applications and investing in more technological innovation to improve the customer experience. The company plans to do a major redesign in the coming months and is in the process of developing a brand new state-of-the-art custom made website.