Embracing Innovative Ideas with David Sasson Founder of overstockArt.com & ArtistBe.com

Today we have David Sasson who founded overstockArt.com and Artistbe.com. Since founding overstockArt.com in 2002, David has grown the company from its modest start to an international organization with offices located in two countries. They sell hand-painted reproductions of famous paintings and have sold millions of oil paintings from its inception.

Listen to the Full Interview Now

Here’s a glimpse of what you’ll learn:
[1:30] Jeremy introduces his guest, David Sasson.
[2:30] Why does David’s company create hand-painted reproductions?
[7:30] Surprising best selling paintings.
[9:30] What does David do to drive online marketing?
[12:00] David talks about why his email strategy works so well.
[14:00] What is David’s view of business growth?
[18:00] David talks about what it takes for a business to be more profitable.
[22:00] Why hiring the best people can make all the difference.
[24:00] David talks about leveraging innovation in his business.
[28:00] The differences between US and Israeli cultures.
[31:00] What was growing up in Israel like?
[37:30] David talks about the different offices and departments in his business.
[41:30] Challenging moments in business for David.
[47:00] David talks about losing over $40,000.
[50:30] Why it’s important to resist the urge to react quickly to bad situations in business.
[52:30] David shares some proud moments in business.

Author: Amitai Sasson

Amitai Sasson is the Online Marketing Director at overstockArt.com. With a Masters Degree in Computer Science and an MBA from Tel Aviv University, he has a unique perspective on the explosion of data mining capabilities and the e-commerce realm.

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