overstockArt.com’s Founder and CEO, David Sasson, shares his Black Friday experience with the readers of Practical eCommerce in his most recent column: What can online retailers learn from the Black Friday frenzy?
Every year David makes a trip to at least one store during the crazy first hours of Black Friday:
“As online retailers we do not get to see our customers in action. We have analytics software and other means to look at clicks. But to really sit there and observe customer behavior is an activity we do not get to do. Multichannel or brick-and-mortar retailers, on the other hand, can observe and learn many things from their customers.”
David shares his observations and makes recommendations as to how we, as online retailers, can capitalize more on the Black Friday frenzy by focusing on the emotions and ‘social affects’ the Black Friday shopping event has on the customers.
Read the entire article including some Black Friday stats: