The holiday selling season is important for many online merchants. David joins Practical eCommerce’s Kerry Murdock to discuss what worked – and what didn’t work – for overstockArt this past holiday season.
Listen to the full interview: [podcast]http://site.overstockart.com/press-room/mp3/holiday-sales-2010.mp3[/podcast]
Click fraud is costing online merchants millions of dollars. According to Click Forensics click fraud in 2009 was $800 Million and it is on the rise this year. If you are an online retailer and you advertise via cost per click (CPC) then you are probably suffering from click fraud to some degree.
Continue reading “The Potential Impact of Click Fraud”