My Black Friday ‘Real World’ Lessons
This year, for the first time in my life I decided to brave the cold weather and visit the large retail stores on the legendary Black Friday retail celebration day. I wanted to see the madness firsthand and learn about customer behavior. I thought that there is no better time or place then the big box retailers on Black Friday. I got to Target early in the morning the place was already vibrant with shoppers loading up full shopping carts of discounted merchandise. I saw the discount DVD rack which was placed right by the door. At 7:00 am it already looked as if it has been rampaged. I kept on walking through the store trying to study by listening and observing shoppers as they shop on the busiest shopping day of the year. Looking at the shoppers a few things became very clear. First, many shoppers came…
overstockArt.com Achieves Record Sales on Cyber Monday
Single Day Sales Record Broken on Cyber Monday; 100 Percent Increase in Sales from the Thanksgiving Holiday Weekend 2009 The popular online gallery, overstockArt.com, is pleased to announce its record Thanksgiving weekend and Cyber Monday sales. The company realized a 100 percent increase in sales from Thanksgiving weekend 2009 and broke its single day sales record on Cyber Monday, making November 29, 2010 the e-commerce site’s largest retail day in its history. Revenue to overstockArt.com increased 98 percent, with order placements up by 74 percent over the holiday weekend. Overall traffic to http://www.overstockArt.com was up 50 percent. “The holiday season is traditionally our busiest sales time of the year, but the numbers we saw over the holiday weekend and on Cyber Monday were overwhelming,” stated David Sasson, founder and CEO of overstockArt.com. “I think it’s fair to say that Santa will be delivering a good amount of fine…
About the Authors
This blog is written by two brothers: David and Amitai Sasson. Two people who have been a part of online commerce for over 10 years. As our conversations grew more and more enticing we decided to put our ideas and visions in writing...
David Sasson is the co-founder and president of overstockArt.com. He is responsible for all aspects of growingoverstockArt.com...
Amitai Sasson is the vice president of marketing and technology of overstockArt.com. He is responsible for all aspects of growing...
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