David Sasson, CEO and Founder of overstockArt.com, has recently started writing his very own column on the popular online outlet, Practical Ecommerce. The column is called ‘Hand Painted Ecommerce’, titled appropriately after David’s own business product line, overstockArt.com’s unique hand painted art collection.
“The column is a collection of articles I will write each month about ideas in eCommerce and how we, at overstockArt.com, have put these ideas in place and learned from our experiences” said Sasson. “I am excited to start writing about my passion for Online Retail and I hope Practical Ecommerce readers will find the ideas and concepts beneficial.”
For Sasson’s first article, he chose to focus on the coming Holiday Season. “This is the most important time of year for most Online Retailers, and so it is best to focus on the short-term gains of the holiday then anything else. Therefore, for my first column I choose to give retailers on the brink of holiday season a list of simple action items they can implement in their organizations. They don’t have to try them all, but these are ideas and methodologies that we, at overstockArt.com, have put to the test and have succeeded with in the past.”
Sasson covers in the article titled, Preparing for the holidays, a wide range of retail known pet peeves: Inventory Management, Fulfillment, Website Preparation, Marketing Initiatives, Company Culture and more. Sasson gives advice on each and offers ideas on how to mitigate Holiday driven crises that might rise due to the projected increase in demand.
Sasson says that for his next articles he will focus more on long-term strategies in addition to useful tools every online retail CEO should have in his arsenal.
David will be speaking today at the 2013 eTail Latin America Conference in Miami Beach, FL. held May 22-24. David joins an impressive list of the top minds in retail speaking at the event.
David will be sharing overstockArt.com’s successful customer focused strategy along with leaders from companies including Forrester Research, Bosh Siemens, Interbank, MasterCard and more.
David will be the keynote speaker on day two in the session titled “Customer Engagement: Strengthening the Relationship with your Customer” on Thursday, May 23 at 2:20 p.m. ET. David will be sharing the success and strategy behind overstockArt.com’s “Commitment to Wall Art Happiness” customer service program, and the companies innovative mobile strategy which features an augmented reality mobile app that allows customers to virtually decorate their walls with art from their gallery.
“eTail Latin America is the largest eCommerce related conference for the emerging Spanish speaking online market. eTail conferences are highly respected industry events that are known for bringing first-rate thought leaders, innovators and game changers in the e-commerce and retail space,” said David. “I am honored to have this opportunity to add our voice to this dialogue and hope to educate brands and other retailers how we at overstockArt.com have found a way to engage and excite our customers about our wall decor products.”
To learn more about David’s speaking engagement visit eTail 2013 Latin America agenda.
David Sasson, CEO and president of overstockArt.com, will speak at 3:45 p.m. PT on Tuesday, Oct. 9, at Internet Retailer’s 3rd annual Mobile Marketing & Commerce Forum in San Diego, Calif. Sasson is one of 45 leaders in mobile commerce speaking at the event, being held October 8 – 10. He will be sharing his m-commerce success stories along with leaders from companies including Buy.com, Dell, Dunkin Donuts, Etsy, HSN, InterContinental Hotels Group, Orbitz, Macy’s, PayPal, Rue La La, Sears, ShopNBC.com, Taco Bell, Walgreens, Wine.com and more.
Sasson will be featured in the session “Augmented Reality: Making Mobile Shopping More Than Real.” He will be presenting with Stephanie Pertuit, online marketing manager of Blinds.com. Sasson and Pertuit will speak about the technology and management support needed to develop and operate their augmented reality programs and how it lets mobile shoppers do what they previously could do only in a store – and sometimes not even there. Continue reading “David Sasson to Speak at the 2012 Internet Retailer Mobile Marketing & Commerce Forum”