What are the next big steps the search giant will venture into?
Google’s business shifts and turns have been the center of attention in business news for the past decade. Their strategies and acquisitions have sparkled a world-wide intrigue, after all, besides the facebook phenomena; they have a complete dominance of every web metric. Journalists and fellow business analysts have been observing and trying to predict what will be Google’s next moves? Will they continue their unsuccessful attempts to take a bigger chunk of the social realm (See Google Buzz conundrum)? Will they develop the Google box to compete with Microsoft? Or will they try and disrupt Apple’s iPhone dominance of the mobile smart phone market with Andriod? These are all valid directions and paths that Google will surely make huge strides towards in the following years. They are also very obvious. I, on the other hand, have a different theory, which involves a different player that might feel the…
Our recent encounter with Click Fraud and the potential hazard for CPC programs and the Google Adwords Program specifically.
Click fraud is costing online merchants millions of dollars. According to Click Forensics click fraud in 2009 was $800 Million and it is on the rise this year. If you are an online retailer and you advertise via cost per click (CPC) then you are probably suffering from click fraud to some degree.
About the Authors
This blog is written by two brothers: David and Amitai Sasson. Two people who have been a part of online commerce for over 10 years. As our conversations grew more and more enticing we decided to put our ideas and visions in writing...
David Sasson is the co-founder and president of overstockArt.com. He is responsible for all aspects of overstockArt.com's growth, culture, internal processes, and finance.
Amitai Sasson is the VP of Marketing and Technology of overstockArt.com. Strives to improve the customer experience, branding and conversion.