A list of eleven tips to help online retailers prepare for the busy holiday season. Take the time and prepare for the holiday rush!
Some of the tips here were first revealed in Retail Online Integration Magazine. Originally we came up with 11 tips and although we consolidated the tips to 10 in the Magazine we decided it would be nice to leave it as 11 tips on the Sasson Collection Blog As 11 Tips for the 2011 Holiday Shopping Season. The holiday season is the best time of year for almost all retailers and e-commerce retailers specifically need to gear up in order to make sure they capitalize on the Season of Joy! In many cases retailers make the majority of their profits during these months and if a retailer is unprepared this may mean a sub-par season leading to a bad year that might bring on the demise of the company.
Kerry Murdock with Practical eCommerce was interested in including a few ecommerce merchant tips from us in his article on holiday preparations to help out merchants looking towards the holiday. The following are a few paragraphs discussing what I would suggest for other merchants for the holidays: Make sure all of your website improvement projects are scheduled and are targeted to end in September so that you have plenty of time to test and launch the projects to your e-commerce website in early October at the latest. Avoid launching new projects in November or December Plan for inventory availability. Either make sure vendors are committing to hold stock for you, or provide solid inventory forecasting plans to vendors so that you don’t run out of the best selling products. In cases of long lead time you should already have product on order to satisfy forecast demand. Take seasonality…
About the Authors
This blog is written by two brothers: David and Amitai Sasson. Two people who have been a part of online commerce for over 10 years. As our conversations grew more and more enticing we decided to put our ideas and visions in writing...
David Sasson is the co-founder and president of overstockArt.com. He is responsible for all aspects of overstockArt.com's growth, culture, internal processes, and finance.
Amitai Sasson is the VP of Marketing and Technology of overstockArt.com. Strives to improve the customer experience, branding and conversion.