overstockArt.com has been named among the top e-retailers in Internet Retailer’s prestigious Social Media 500 Guide. The online art gallery ranked #47 in the 2014 edition of the top retailers utilizing social media to drive traffic to their site.
overstockArt.com, is a perfect of example of smaller retailers who have pushed the envelop in creating a more robust social presence and are reaping the rewards of social traffic and more social sales in 2013.
The Top 500 Social Media Retailers are determined according to the percentage of social media traffic arriving at their online store – a key indicator to their effectiveness in this channel.
The company increased its social revenue this year by more than 30%. “Our ability to grow in the social space is attributed to our relentless focus to be a part of the conversation on Twitter, and make sure that we are sharing quality content on the various social media platforms we participate in,” said David Sasson, CEO of overstockArt.com.
Heading the social media efforts for overstockArt.com is none other then David Sasson’s wife, Stacy Sasson, who started the business from the couple’s basement in 2002.
“Stacy’s voice and tone on the various social media channels have become our company’s voice, and customers appreciate that. Her ability to engage our shoppers in social conversation have driven interactions and a viral affect that has helped us increase social traffic and brand awareness,” said Sasson.
This year, along with Facebook and Twitter. The company has added several platforms where they have considerable presence: Google+, which is the rising start as far as traffic generation, Pinterest, which does not drive as much traffic, but has the most qualified traffic converting best out of all social media outlets, Instagram, which is linked with Facebook, and the “new kid on the block”, Houzz.com, which is an up-and-coming social media platform for Home Decorators.
In addition to its main website, overstockArt.com, the company has also invested heavily in its sister website, ArtistBe.com (Artist Become), an innovative platform for contemporary artists to share and sell their art. “The growth of ArtistBe.com has been solely via social media interactions and artist’s word of mouth. We plan to continue this strategy in 2014, has it has proven to be very successful,” Said Sasson.